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Dear Bad Pitch Participant:You have to remember that all democracy truly guarantees us is death, taxes and (says Mark Twain) good ole Letter to the Editor. The latter is one of the most effective ways to get coverage in your favorite newspaper or magaz…
“You have reached the voicemail of…. I am out of the office until…” How often have you gotten voicemail when you’ve called a friend, your client, a reporter [your mother!]? At that crucial moment, the important question: Should you leave a…
As media relations professionals, we pitch all the time. We sell ourselves…to sell the story built to deliver the messages my client needs his target audience to hear. Similar to say, mm, dating. More analogous than you might think. You need a bit of…
I used to think that Public Relations was a scam. I’m just being honest, here. I’m willing to bet that many of my friends still think that PR is basically smoke and mirrors.Who can blame me? There are a lot of stereotypes regarding PR professionals…
Several of us at RLM were talking about how important it is to be email centric. So we made up some rules. Enjoy. Pass along. Viral-it-out!1. Be concise and to the point. Do not make an email longer than it needs to be. Remember that reading an email i…
Conference calls! We all do them. They can be a great way to touch base without having to fly anywhere, so long as you keep some simple rules in mind.Intuitively, you might think that a conference call is more informal or – ahem – easier than face-to…
Are your email messages news or nuisance? Now that so many people are struggling to manage a daily stream of everything, you need to be sensitive to anything that could inconvenience them or cause them extra work. Here are some tips from PR people abou…