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Posts Tagged ‘bad PR’

June 14th, 2009

EXCLUSIVE INTERVIEW ON SOCIAL MEDIA OFFERED BY ONE WHO KNOWS NOTHING ABOUT EITHER

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Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. Recently, a bad PR person personally emailed me a release that was written in a way that made me believe that she thinks her client is on many levels just a d…

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June 8th, 2009

What Are We– Meeting Planners?

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It is unavoidable. No matter who your client is, or what demographic they are a part of — old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during…

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June 3rd, 2009

The Pitch That Cried Wolf

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There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or th…

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June 1st, 2009

Exclusive Bad Pitch News: The HARO Rip-Off

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Harvesting is a joyous thing for the great plains of the Midwest, and cause for a great celebration in Israel. Harvesting, though, is simply a no-go in the Social Media whirl… Before our eyes today, PR and its brothers are seeing a naked attempt at h…

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May 28th, 2009

What Just Happened To The Long Tail?

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The Long Tail by Chris Anderson has been the rage for a while. It’s actually a fad. I keep hearing from people who want to “reach the long tail.” Some big journalist types—those who have not read the book—seem to be under the misguided impres…

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April 28th, 2009

If You Are A Communications Professional This Question Arises: Are You Genuine?

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I used to think that Public Relations was a scam. I’m just being honest, here. I’m willing to bet that many of my friends still think that PR is basically smoke and mirrors.Who can blame me? There are a lot of stereotypes regarding PR professionals…

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April 24th, 2009

Defending The Cozy Media Relationship

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Rumblings in places like the WSJ and on popular sites, blogs and push newsletters are sounding the alarms about “comfortable relationships” between media relations pros and the media. As the stories go, PR people and journalists cut deals for acces…

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April 17th, 2009

Debate about What Works: The End of “Friendship PR”

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Lately I’ve realized that “PR for the sake of PR” is not really necessary nor a good idea in this crazed era. I think it’s time for good work to be measured against honest business objectives. What that means, then, is 2009 PR realities trump p…

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April 4th, 2009

Adult Diapers “No Joke” Pitch

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You know it: Market caps are messy!But why did Kate Ennis attempt to prove it without any real facts when writing to BusinessWeek to try and get them to write about the growth business of incontinence? I get we all have a job to do, and pitching a prod…

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