RLM PR Newsletter

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Message Development & Positioning

RLM develops a messaging matrix that governs all outbound communications. This matrix illustrates your value and relevance and supports immediate-term objectives as well as long-term growth. All messaging is supported by a quantitative metric and a qualitative illustration.

Just as every scientific discipline has mathematical equations to explain it, delivering information through public relations has its own math:

  • 9 x 1 = 0
    Nine messages delivered once = none are received. No comprehension.
  • 3 x 3 = 1
    Three messages delivered three times each = at least one is received. Success!

RLM examines messaging in context of specific attributes and subgroups of your audiences to determine how these impact the effectiveness of your messaging and refines as needed.