Raising the Bar: A “Bar”-ticle for All PR
December 1st, 2005
I have never been ashamed of working in PR. Never. I never have regarded PR as “publicity” (publicity has a role but it’s different from PR) nor as a necessary evil (it’s not evil). I’m proud to work in PR because it demands that I read and write well. And that I understand my clients’ businesses. It’s also imperative that use my skills, my creativity, my experience, and my savvy to drive their goals, all while being both informational and honest with them. Today, I’m worried about PR.