By Richard Laermer

Work personality–life personality balance is what the new decade is really about. After 10 years of struggling to figure it all out, we can have our cake and eat it too.

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As your resident revolutionaries, Mark Simmons and I have written a new book called Punk Marketing: Get Off Your Ass and Join the Revolution. It’s out now in hardcover from HarperCollins. What’s it all about?

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The consummate name game is unfolding on your TV screen today.

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