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By Richard Laermer

Welcome to Bait & Switch: The last bastion of un-reality

April 3rd, 2008

I’ve been watching service businesses pull some serious crap for years. I keep thinking a new economy will enter our lives and just stop what most everyone knows is a truly awful practice.

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Who Gives A Hit?

March 14th, 2008

These scenarios are ridiculous at best, but they happen all too often in PR.

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Future is So Bright, I Had to Write a Book

September 21st, 2007

I wanted to write a book that would help people look ahead to the future, to do more than just get predictions about where we might be headed and to ultimately shake off the common wisdom that prevails…and fails us.

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