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By Richard Laermer

May 4 Rant: Bye, PR Weak (Indeed)

May 3rd, 2009

I’m a guy who thinks “new media” and “old media” aren’t much different anymore. Sorry, Martha, but you either people want to read you or people don’t. So the news that PR Week is going mostly online makes me think: one more step toward extinction.
People don’t want to subscribe to an expensive weekly when the [...]

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Are you In?: Fame 101

May 1st, 2009

Wouldn’t it be great if “fame” was not synonymous with vapid notoriety? That was rhetorical. I’ll answer it: It wouldn’t be merely great, it would be unbelievably awesome.

“Fame” has been usurped by people who don’t mean anything, and I don’t like it. “Fame” should refer to those who are authentic, those who are confident—those who [...]

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Can’t We All Just Get Online? (and a few image tips to boot up)

April 28th, 2009

By now, we’ve all received the message that our online reputations and images are as important, if not more important, than their off-the-Web counterparts. Unfortunately, no one is quite sure what comprises a great online presence. There is no ascertainable standard – it isn’t written in any books except for a few that you and [...]

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