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News came recently that the Old Grey Lady is starting an Instant Op-Ed feature online. This new technology will “allow the paper’s Web site to post immediate expert viewpoints on breaking news,” said Editorial Page Editor Andrew Rosenthal.

Thank you, New York Times.

Golly, imagine. I can get Maureen Dowd’s opinion on something before tomorrow’s paper comes [...]

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As a media relations professional, I pitch all the time. I sell myself to sell the story built to deliver the messages my client needs his target audience to hear. Similar to say, ahem, dating. More analogous than you might think. You need proof?

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