Archive for April, 2009

By now, we’ve all received the message that our online reputations and images are as important, if not more important, than their off-the-Web counterparts. Unfortunately, no one is quite sure what comprises a great online presence. There is no ascertainable standard – it isn’t written in any books except for a few that you and [...]

Read More >

News came this week that the New York Times Company has but $34 million left in the bank. Industry watchers have even suggested that the company might shutter the Boston Herald in an attempt to save some operating costs. That would definitely work, but I think I have a better idea: Get rid of your [...]

Read More >