I’m not really a luddite, but when it comes to Facebook or MySpace or Bebo, I am the last to jump on the bandwagon. Don’t get me wrong—I have a deep understanding of PR value for certain clients of Facebook and I get that lots of media find it compelling…but I simply wasn’t au fait.
“You have reached the voicemail of…. I am out of the office until…” How often have you gotten voicemail when you’ve called a friend, your client, a reporter [your mother!]? At that crucial moment, the most important question: Do you leave a message?
The press release has been around for a little more than 100 years and the social media release recently celebrated its one-year anniversary. So what exactly is a social media release?