Priscilla, the Queen of PR
November 16th, 2007
We’re pleased to welcome back Priscilla Roberts, the trendSpotting Report’s very own Agony Aunt.
We’re pleased to welcome back Priscilla Roberts, the trendSpotting Report’s very own Agony Aunt.
It does not matter if it is an old line company with brand pedigree, a start up with deep VC funding, or a nonprofit dedicated to doing good: All clients do it. They have their internal meetings during the weekly PR conference call. I am tempted to suggest that we add a meeting coordinator fee to the monthly retainer. It makes me wonder if they ever talk to each other.
You’ve spent hours creating your most brilliant public relations plan yet. It’s perfect, and you hit send. Proud of yourself for such a spellbinding document, you kick your feet up, and think, “This is it. This plan is going to take me places.” But the truth is, you realize after a week of no reply, that it’s settled in quite comfortably in the unopened file in the recipient’s inbox, and has left you on your own