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Archive for November, 2007

Priscilla, the Queen of PR

November 16th, 2007

We’re pleased to welcome back Priscilla Roberts, the trendSpotting Report’s very own Agony Aunt.

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Are We Meeting Planners, Or What?

November 16th, 2007

It does not matter if it is an old line company with brand pedigree, a start up with deep VC funding, or a nonprofit dedicated to doing good: All clients do it. They have their internal meetings during the weekly PR conference call. I am tempted to suggest that we add a meeting coordinator fee to the monthly retainer. It makes me wonder if they ever talk to each other.

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The Importance of Follow-Up: A Public Relations Fairy Tale

November 16th, 2007

You’ve spent hours creating your most brilliant public relations plan yet. It’s perfect, and you hit send. Proud of yourself for such a spellbinding document, you kick your feet up, and think, “This is it. This plan is going to take me places.” But the truth is, you realize after a week of no reply, that it’s settled in quite comfortably in the unopened file in the recipient’s inbox, and has left you on your own

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