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Archive for May, 2007

Defending Cozy Media Relationship

May 25th, 2007

Rumblings on popular sites, blogs and in newsletters are raising alarm about “comfortable relationships” between media relations folks and the media. As the stories go, PR people and journalists cut deals for access to information and sources that compromise objectivity and cloud otherwise fine editorial judgment, resulting in shoddy—or at least suspect—reporting.

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Proof is in the Pudding: When the press speaks to your customers

May 25th, 2007

It’s no secret: when a journalist is writing about a service or product, they often seek firsthand accounts from customers because stories that feature a testimonial from a client are more engaging and add credibility to a feature.

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Our Favorites

May 4th, 2007

Have a favorite? Think you should be a favorite? E-mail us!

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