In her book Am*Bitch*ous, Dr. Debra Condren says that career oriented women have to fight to get any work-life balance. Women, she exclaims, are constantly fighting between maintaining their personal and professional lives ones. Women feel that there has to be a sweet spot. You can give up on some personal goals and some professional ones, but in the end you can have it all!

Dr. Condren believes that for women there is no such thing as real balance. Achieving an apparent balance means that you are doing everything partially and nothing well. She is wrong — this is actually true not just for women but for every one of us who gets up at 6 or so, slops on some soap, and drones off to work!

Work personality–life personality balance is what the new decade is really about. After 10 years of struggling to figure it all out, we can have our cake and eat it too. Read on.

Picture this: The guy kisses his wife, pats his teenaged daughter on the head, chucks little Timmy under the chin and ruffles his hair, and heads off to work, where he spends his day being Mr. Tough Boss. He yells; he screams; he is a hard-ass who pretty much spends his day wishing he could get home a little earlier so he would not have to continue being At Work Guy. He knows his employees hate him, but it is just the freaking way it has to be, and he wishes they knew he is more than Mr. Tough Boss.

He is desperately seeking to balance his work personality and his life personality, and he does not know how to do it because he is that guy. His career, he figures, depends upon it.

But there is no such thing as work personality–life personality balance. If you are maintaining any semblance of balance, it is because you are still dividing yourself between two goals — and because it is too difficult to maintain a personality that is not your own, you will continue to end up unhappy and frustrated.

What Carl or Cindy C. had better comprehend is that by removing the pressures of trying to achieve balance, we have a much clearer idea of what jobs are really right for us — in which careers we should kill to excel. No matter what, it will be about moving up, because that is the meaning of aspiration.

In the new era, our natural dispositions and personalities will point us to careers where we can be fulfilled inside and outside of work — and act as the same person!

We need to ultimately maintain the same personality throughout our day. Instead of trying to balance our lives, why not find the right position or career in which we can truly be ourselves and work to maximize our vividly appealing and obvious strengths instead of constantly trying to minimize our faults?

In the coming period that I swear will be better, we will all move away from classic positions and traditional leadership roles. Folks will veer from the steady path toward positions that are more in tune with their self image. As baby boomers leave the workforce and Generation Zero gets off the elevator with an I will try it for a few months, and if I do not like it, I will take my toys and go home attitude, you will see more and more workers — some skilled, some not–searching for the right position at the right company.

That position and company will play to individual strengths and allow people to work best within their personality type (and if they do not find the right position, do not expect them to stick around for long).

This is good news. It means that with some effort you can manage your workforce better, get higher levels of productivity, feel like yourself at work, and not pretend to be someone else. Gone will be the harried days when Carl Corporate comes home exhausted and disgusted and in desperate need of an after-work martini to help him shake off the horrors of his day. In his place will be a healthier, happier man who can be himself both in and outside of the office.

I want to know him. And you want to be him.

Richard Laermer is CEO of RLM PR, author of 2011: Trendspotting and blogger (Laermer.com and badrelease.com with Kevin Dugan). He has one personality that he knows about. NOTICE: If you would like a free ebook of 2011 write him: richard@RLMpr.com.