My Name Is AT&T (I Think)
January 15th, 2007
The consummate name game is unfolding on your TV screen today.
The consummate name game is unfolding on your TV screen today.
Priscilla Roberts knew from a young age that she was destined to work in the industry that bears her initials. Priscilla has been the force behind many of PR’s power players, and her penchant for providing real-world advice makes her new gig ideal: She’s the trendSpotting Report’s advice columnist extraordinaire.
I’m staring at the new Denzel Washington flick and thinking “Déjà Vu?” Where have I heard this title (Déjà Vu?) before? I’m thinking, “Oh boy…another renter in two months that I’ll only get halfway through before boredom brings it to an early end.” And then I remember: Titles are among the biggest problems in marketing today.