Archive for October, 2006

When I first considered jumping into the world of PR I imagined attending red carpet events in fabulous gowns, lunching at Pastis with celebrities and receiving gift bag upon gift bag of amazing goodies. But little did I know…

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In the second of our series on the best way to media-train, let’s get deeper into how terrific trainees behave.

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Public relations isn’t for everyone. PR is for companies that understand clearly that PR is far from accidental and specific steps must be taken to open media hearts, minds and doors.

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