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Archive for October, 2006

You Think You Know, But You Have No Idea: The Down and Dirty of PR

October 30th, 2006

When I first considered jumping into the world of PR I imagined attending red carpet events in fabulous gowns, lunching at Pastis with celebrities and receiving gift bag upon gift bag of amazing goodies. But little did I know…

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Media Speaking: Moving at the speed of trendSpotting (Part 2)

October 27th, 2006

In the second of our series on the best way to media-train, let’s get deeper into how terrific trainees behave.

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It’s Common Sense…Right?

October 12th, 2006

Public relations isn’t for everyone. PR is for companies that understand clearly that PR is far from accidental and specific steps must be taken to open media hearts, minds and doors.

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