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Archive for June, 2006

PR 101 for Clients: Managing expectations, identifying opportunittunities and educating clients

June 28th, 2006

All PR agencies experience common problems that arise with difficult clients. These folks can be super demanding, might need a little extra handholding, or can have unrealistic expectations regarding PR campaign results.

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PR History 101: Two Eggs, Bacon and a Side of PR

June 28th, 2006

Who was the first PR professional? Who created our industry?

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PR Pros Gone Wild!: When “Public Relations” becomes “Personal Relations”

June 16th, 2006

Ever dated a client? A journalist? Ever wanted to? Risky business—to say the least.

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