Media (from trendSpotting)
August 5th, 2005
A revolution arises against advertising as it intrudes on our lives like never before
A revolution arises against advertising as it intrudes on our lives like never before
Though the climate for tech stories has improved dramatically since the dot-com slump, reporters are still a bit leery of touting the next great thing. So when GuruNet, which had achieved success as a subscription-based web resource for answers to questions, decided to launch a new ad-supported free service, Answers.com, it realized it needed a fresh approach to media outreach. GuruNet turned to RLM Public Relations only days before the formal launch of Answers.com.