The business editors at all-news channel New York One have a mere one minute and forty-five seconds every morning to fill out their “Fortune Business Report” segment. Today they used about two-thirds of that time for an on-air spin buster of a USA Today article from a couple of weeks ago.
Selecting the best Public Relations agency partner is one of the toughest, most important decisions a communications professional can be called upon to make. As such, the PR agency review process should be as rigorous, disciplined, objective and efficient as possible.
Sometimes the media falls in love with a topic or product, and when the firm behind the product has strong PR we know that it will keep going and going. Happens with personal electronics all the time, and increasingly with pharmaceuticals (how’s about Viagra?).