respondents to the BRAND sense study declared their willingness to be tattooed with their favored brand’s logo. The brand most favored by this group was Harley-Davidson. Disney followed with 14.8%, then Coca-Cola with 7.7%. But perhaps the most surprising result was the brand that ranked fourth—Google.
Targeted, on-message placements. They’re at the top of the list of goals on every well thought-out PR plan. Whether it’s the URL of a new site, a just-launched consumer product, or some intriguing financial news, you want your company and/or product to get positive mentions in the right media outlets. For some, that means Mushroom News or Lawn & Landscape. For others, it’s The New York Times or Miami Herald. So, is every hit equal? Is every placement a worthy placement?
I am beginning to think that celebrity has replaced sex. That’s what the entertainment (small case) publications EW, Life & Style, Star, In Touch and Us Weekly want us to believe. Today, with the overt showbizzy look of CNN Headline News and magazines and newspapers that won’t stop telling me about actress’ dresses, if it weren’t for the Academy Awards Pre-Show, no one would have