Archive for March, 2005

Is your self-worth so low that a flea could limbo beneath it? Are you attracted to the flame of celebrity like Anna Nicole to a child-resistant cap? Does your cup size determine whether that cup is half full or half empty? Then has television got a reality series for you!

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“I’m not a doctor, but I play one on TV.” Remember the time when a statement like that was all the credibility a spokesperson needed to recommend a product or advocate a service?

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Setting aside images of Animal House, companies now recognize what Anheuser Busch and Dominoes have known about for years: The college market is one of the most profitable targets for public relations and marketing efforts.

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