A client’s wish list for media coverage always includes publications like The Wall Street Journal and Forbes, or getting an appearance on The Today Show. While top-tier business and consumer news outlets are generally valuable, certain audiences, especially in healthcare
Many of you remember the “open bar” media event concept of the 1990’s. (If you took the open bar part too literally and don’t remember, these were splashy event attended by journalists normally geared toward a product launch.)
It seems easy enough: You represent a pharmaceutical drug and need to garner some great press for it. As shocking as it is, many public relations firms don’t think to go to the doctor (who is, after all, both an audience and the expert) to see what the clinical benefits of a drug are. These misguided PR folks rely instead on their marketing contacts at the pharmaceutical company for information.