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Archive for November, 2004

Clear Eye for the Biz Guy

November 1st, 2004

Think “The Apprentice” meets “Queer Eye for the Straight Guy.” Small-business owners now have their own reality makeover show, airing Saturday nights on the Learning Channel (TLC)—when else does the boss have time to watch TV?

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Brand, Product, and PR: Why PR is THE most vital component in your branding program

November 1st, 2004

Far be it from me to disagree with Charlotte Beers, America’s premiere brandinista…oh, who am I kidding! It’s not far at all.

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