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Archive for September, 2004

PR 101: Learn Basics Before Anything!

September 8th, 2004

Without mentioning names, I graduated from a well-respected university in Los Angeles last May, known for its public relations program (and its national championship-winning football team).

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Jimmy Buffett…Trendy?

September 8th, 2004

As summer winds to a halt, it’s time to look at the trends the hot days (and storms) of 2004 brought us. Borrowing from the spokesman of summer, Jimmy Buffet, Changes in Latitudes, Changes in Attitudes is not the case when it comes to trends.

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Dear Readers: A Letter from Richard Laermer

September 8th, 2004

Wow. One year ago, we created the Full Frontal PR Report—and what a year it’s been for all of us! We kind of knew we’d produce a newsletter packed with solid and at times controversial content that you guys would eventually read.

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