PR Behaving Badly: Three Companies That Could Do Better
August 21st, 2004
Some companies want PR. Some “do” PR because they think (right or wrong) that they have to.
Some companies want PR. Some “do” PR because they think (right or wrong) that they have to.
You know your industry has hit the fan when your family and friends ask you about inflated billing rates.
I’m sitting in a small café using my friend’s laptop, connected (wirelessly and free) to the host’s airport where I’m able to simultaneously read the newspaper, check my e-mail, exchange an instant message with a friend about dinner plans tonight (theoretically—I actually hate instant messaging), listen to a radio station piping music in from the World Wide Web to my earphones, and write this article.