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Archive for July, 2004

Crisis!: An Opportunity to Shine

July 9th, 2004

Crisis situations are when PR agencies and departments quickly prove their value.

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Tips for the Targeter

July 9th, 2004

Sometimes an excited client comes to their PR agency (or their CEO comes to their marketing department) and declares that they want to see their company, product, or service in every news outlet in the country.

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Sometimes Bad is Just Good

July 9th, 2004

Last Thursday, the PR folks at Sony did a gorgeous thing. They took the gloves off and launched the newest Walkman with an all-out attack on Appleā€™s media darling, the beloved and awestruck iPod.

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