Crisis!: An Opportunity to Shine
July 9th, 2004
Crisis situations are when PR agencies and departments quickly prove their value.
Crisis situations are when PR agencies and departments quickly prove their value.
Sometimes an excited client comes to their PR agency (or their CEO comes to their marketing department) and declares that they want to see their company, product, or service in every news outlet in the country.
Last Thursday, the PR folks at Sony did a gorgeous thing. They took the gloves off and launched the newest Walkman with an all-out attack on Apple’s media darling, the beloved and awestruck iPod.