If staying on top of things is important to you, Trend Spotting is the guide that will show you how to discern true signs of change. Richard Laermer, founder and CEO of RLM Public Relations and former writer for the New York Times, gives you the hottest tips on what to expect from the economy, technology, arts and entertainment, politics and society at large. The book provides the information you need to predict trends that could affect your industry and shows how to properly channel this knowledge to successfully grow your business. With additional insights from notable professionals, Trend Spotting empowers you to gain new perspective and capitalize on future trends.