Art of the Real Deal
May 31st, 2004
Twenty miles east of here, and a few decades back, my Mom raised me to be a good Lowng Oiland boy.
Twenty miles east of here, and a few decades back, my Mom raised me to be a good Lowng Oiland boy.
Basically, when we strip away all the grandiose jargon, marketing is selling, or facilitating selling. No more and no less. PR is creating a good relationship with the people or entities you want to sell to.
Healthcare PR—especially around pharmaceutical companies and healthcare insurance companies—is fascinating indeed.