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Archive for May, 2004

Art of the Real Deal

May 31st, 2004

Twenty miles east of here, and a few decades back, my Mom raised me to be a good Lowng Oiland boy.

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You Marketing or Selling? (PR’s Real Place in That Marketing Mix)

May 31st, 2004

Basically, when we strip away all the grandiose jargon, marketing is selling, or facilitating selling. No more and no less. PR is creating a good relationship with the people or entities you want to sell to.

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5 Mistakes Healthcare Companies Make

May 13th, 2004

Healthcare PR—especially around pharmaceutical companies and healthcare insurance companies—is fascinating indeed.

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