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Archive for March, 2004

When Your Public Image Turns Off Consumers (Or, sometimes it’s better to shut up)

March 18th, 2004

I am sick of Mel Gibson, and I am not going to mention him—in case you think this song is about him. This is a story about image of stars and huge entertainment monoliths.

Marketing to the Trendy 18’s

March 8th, 2004

It’s a fact that 18-24 year-olds are a key demographic for most companies. Reaching them effectively is both harder and easier than you might think! To make the most of the mystery, see our story.

Ah, Martha…You Didn’t Listen

March 8th, 2004

Back in late 2002, Full Frontal PR authors Richard Laermer and Michael Prichinello offered Martha some sage advice. Turns out that her way (as opposed to ours) didn’t work out so well!

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Archive for March, 2004

When Your Public Image Turns Off Consumers (Or, sometimes it’s better to shut up)

Marketing to the Trendy 18’s

Ah, Martha…You Didn’t Listen