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Archive for February, 2004

Shocked at a Stunt? Good!

February 5th, 2004

When something is boring we tune it out. How long does it take you to change the channel when the movie or sitcom drags? More than a couple of minutes? Likely not.

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Which Of These Product Categories Say Super Bowl: Beer? Movies? Erectile Dysfunction?

February 5th, 2004

If you answered all of the above, you are like the hundreds of millions around the world who pay as much (or more) attention to the breaks in the action as to the game on Super Bowl Sunday.

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Jackson exposure: A big deal or not?

February 3rd, 2004

Richard Laermer comments on America’s reaction to Janet Jackson’s Super Bowl halftime show.

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