Archive for January, 2004

Our media has attention deficit disorder. Like the rest of America, it remembers only the last thing out of Paula Zahn’s mouth—and because of our national ADD, everything else is a giant yawn.

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Our televisions have Attention Deficit Disorder. Like the rest of America, they only remember the last thing out of Katie and Matt’s mouth—and because of our national ADD, everything else is a giant yawn.

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PR is like tacos: it’s all made up of only a few ingredients, but mixing up the proportions leads to very different dishes. So what can you do?

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