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Archive for December, 2003

How to Stay Informed

December 11th, 2003

The most effective PR pros are media junkies. They know about all the latest announcements, products, industry trends (yours and theirs), shows, pop stars, and sales at Barney’s.

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People Say the Darndest Things

December 11th, 2003

In an extended book tour around the States, I met a lot—several thousand or so—marketing and PR folks who are anxious to be better at their jobs. Some said the darndest things.

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RLM Announces New Clients; firm grows revenue by 80 percent 12 months

December 10th, 2003

RLM Public Relations, creators of the Full Frontal Approach™, today announced a full roster of new clients. The 13-year-old firm, which opened offices in Washington, D.C. and Los Angeles in 2003, is demonstrating that proven methodologies and strong results for clients is the best defense against a lagging economy.

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