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Archive for December, 2003

No Mad Cow Panic – Yet

December 30th, 2003

The federal government and the meat industry have been doing a fair but flawed job of handling the mad cow scare, according to experts in crisis management, evidenced by the apparent absence of widespread consumer concern about eating beef.

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10 trends to look for in 2004

December 22nd, 2003

Richard Laermer examines 10 trends to watch in 2004.

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The Seven Habits of Highly Ineffective PR Types: Or, How to Lose Stories, Alienate Reporters and Generally Piss Off Your Colleagues

December 18th, 2003

Conduct an online search for Public Relations pointers and you’ll soon be overwhelmed with suggestions on what to do to ensure success. A few PR professionals are generous enough to provide us with their real-life experience, while others simply spew the same tired points we read in our PR textbooks. Everyone has a path to success. Yet, failure is always an option.

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