The federal government and the meat industry have been doing a fair but flawed job of handling the mad cow scare, according to experts in crisis management, evidenced by the apparent absence of widespread consumer concern about eating beef.
Richard Laermer examines 10 trends to watch in 2004.
Conduct an online search for Public Relations pointers and you’ll soon be overwhelmed with suggestions on what to do to ensure success. A few PR professionals are generous enough to provide us with their real-life experience, while others simply spew the same tired points we read in our PR textbooks. Everyone has a path to success. Yet, failure is always an option.