Archive for November, 2003

People who work in media constantly shake their heads over the antics a Hollywood figure will go to get his or her name in the news. It started with mega stars in the studio system of the ’30s and catapulted into Elizabeth Taylor’s desperate quest for an Oscar in the ’60s. She decided to portray herself as someone so sick that voters inevitably felt sorry enough to toss her one.

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Sponsorships and events have taken on an increasingly significant role in the marketing plans of companies in virtually every industry.

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Get People Talking About You and Your Product
compiled their successful PR strategies into a book designed to teach companies all the things they need to get their messages out to the masses. Filled with a variety of case studies and personal anecdotes, Full Frontal PR guides readers through the PR process from beginning to end while providing dozens of insightful hints and strategies that can spread a message and get people talking.

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