Whether you’re a burlesque performer like Gypsy Rose Lee, or a multi-national Fortune 500 corporation, you simply gotta have a gimmick to get any real notice. But when is this gimmickry an effective investment that provides measurable ROI, and when is it just a marketing investment gone awry?
It’s a tale of two coasts. Many who live on the East and West Coasts of the United States believe the entire country, if not the world, revolves around the two regions and the vast land between them is simply forgotten territory. However, people who follow this school of thought are discounting more than 230 million Americans.
In honor of an especially crucial time, the running jump to 2004, we are looking ahead to how marketing folk can work with grassroots politics to promote…good. Since many people in our industry seem to be uncomfortable “doing nothing” about politics here are offer some timely suggestions on how to get involved. Now.