Archive for November, 2003

I find myself constantly perplexed by Jennifer Lopez’ gall. Jo Lo is a gal who has taken manipulation of the media to the highest possible levels. In recent months, thanks to her is she in or out romance with master hyper Ben Affleck, people see her e-v-e-r-y-w-h-e-r-e.

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In basketball, the phrase, “Killer Crossover,” was coined to describe a swift change of direction by a player, usually a point guard, who faked one way and went another so rapidly that the opponent with the unenviable task of guarding them often looks very, very silly.

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Despite the fact that news happens overnight, PR is surely not an overnight process. (To say the least.) In PR, as with so many other things, patience is a virtue.

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