Archive for October, 2003

As someone who lives in LA now, going back to NY for a blackout was an eye opener—once the lights went back on. I saw first-hand this past August how much the media drops into one line description of things, no matter how much background there might be to a hard-news story.

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Richard Laermer’s advice for PR professionals seeking ties to journalists comes straight from the playground: “If you want to make friends,” he counsels, “make sure you’re the one they want to be around.”

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