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Archive for October, 2003

Enthusiasm in Following-Up (and how!)

October 23rd, 2003

There’s a breed of PR people out there that can get the meeting, do the interview and chat it up all day long on the phone with journalists. They have an anemic press book, though, and the buzz meter isn’t reporting the faintest blip. The shortfall in coverage reflects a disinterest in following up. Getting the meeting is exciting, sure, but closing the deal and getting the coverage is where the big payoff is. To get there, you have to be aggressive with the follow up.

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Ask the Small Business Expert

October 21st, 2003

Q: It’s so hard to close deals. So why then is it? I mean, after all, during the dot-com generation everyone signed fast. The sales cycle is still so darn slooooow.
Suki John, Stores, Conn.
A: I believe it is an overreaction to the irrational behavior in the late 1990s. The pendulum has swung too far [...]

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Need to Define PR? Don’t Ask My Mother

October 9th, 2003

We all know what Public Relations is, right? After all, some of us majored in it back in college. Marketing VP’s argue for a PR line item in each year’s budget, and every entrepreneur in the US understands that they can’t succeed without PR.

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