Full Frontal PR lets you in on a big secret of the PR industry: You can create buzz and elicit media attention for yourself, your product and your company without a large budget.

With entertaining case studies, Full Frontal PR breaks down the publicity process and demonstrates how you can use the press productively. You’ll learn how to identify your unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements that will build your business and get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective.

PR is still the easiest, most inexpensive way to gain market share and reach customers, and coauthors Richard Laermer and Michael Prichinello’s renowned media relations firm RLM has launched numerous brands into the spotlight with its innovative, groundbreaking campaigns. Full Frontal PR shows how to break your message through the clutter and into the center of attention.