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Archive for February, 2003

Book says ‘buzz’ is the key to PR

February 19th, 2003

Public relations, admittedly, may mean different things to different people both in the PR business and outside it, but in Laermer’s mind, it all really boils down to one simple word: “buzz.”

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Full Frontal PR: Getting People Talking About You, Your Business, or Your Product – a Bloomberg book by RLM’s Richard Laermer and Michael Prichinello

February 12th, 2003

Full Frontal PR is a wizard’s navigational tool kit for succeeding with media mavens, mavericks, and manipulators—elegantly.”

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