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Archive for the ‘trendSpotting’ Category

August 19th, 2010

Katrina + BP = Need: You Can Make a Difference

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Empathy may be a result of feeling like your actions won’t mean anything. But with citizengulf, the smallest action, attending a meet-up, a small donation or even voting in a Pepsi Refresh contest impacts the families affected by the oil spill.

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July 16th, 2010

Adapt or Die: RLM Goes Global

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As RLM approaches our 20th birthday—in March, so send cards—we have gained lessons that have brought us through many hard times

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July 16th, 2010

Voice Speaks Up

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Handpicked by RLM to be part of their new and fantastic global network, UK based Voice Communications is a group of expert PR practitioners who offer a no-nonsense approach to communications, stripping away the pretension from PR.

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July 16th, 2010

Some Things Are the Same All Over

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RLM’s Australian partner, CP Communications, has a blog that is, frankly, one of the most useful we’ve ever seen—and we’ve seen a lot of them! Catriona Pollard takes a no-nonsense approach to communications that applies as much in Sarasota as it does in her home town of Sydney. Excerpts from the blog are below, but [...]

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April 6th, 2010

Wikipedia 201

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We all know that Wikipedia is crucial to your communications efforts. It’s always on the first page of Google results and its millions of participants believe that everything on Wikipedia is true and accurate. The most common queries we get about Wikipedia are “How do I submit a listing?” and “My page is wrong; how [...]

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November 5th, 2008

Hope: Universal Motivator

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Understanding motivation is key in affecting the news, public opinion and, ultimately, change. Often it is important to reflect on precisely what motivates us. This is just what I did over the past month. Having recently graduated from college, I fulfilled my dream of becoming a New York PR pro. I performed day-to-day tasks efficiently [...]

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October 5th, 2008

Why Do PR People Bother With Insolent Clients? I Mean, Really

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I know what you’re thinking: Here he goes, another high-powered PR exec complaining about crappy customers. Guess what? That’s what this is. I’ve heard it said innumerable times how our jobs would be magnificent—were it not for the clients. Du…

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