In the 1950s and 60s, Gumby—and Pokey, his trusty steed—were TV fixtures as they joyfully lived the adventures every kid dreams of… Read why Gumby matters.
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Erin Mitchell brings more than two decades of global experience in the art and sciences of public relations, advertising, and marketing communications to her role at RLM. During her multi-faceted tenure she has applied research, writing, team management and media relations to successful PR campaigns for consumer goods, personal finance, education, healthcare, publishing and technology clients.
A frequent contributor to (and the founder of) RLM’s five-year old trendSpotting Report newsletter, Mitchell is a writer-researcher par excellence whose media and technical expertise combined with qualitative and quantitative tactical analysis delivers day-to-day value to RLM.
Mitchell joined from MediaMap, where she ran development and marketing of online research tools for journalists. Prior to that, Mitchell was a leading business development executive with Hill & Knowlton’s U.S. media relations practice, developing training and national and international media strategy programs for Fortune 500 clients including Ford Motor Company, American Airlines, Compaq, Gateway, Nortel Networks and TiVo.
Over the course of an international career in communications, Mitchell has been an executive overseas in Dublin and stateside in Chicago for McCann-Erickson, where she managed initiatives for high level clients such as GlaxoWellcome, Novartis, General Motors, Unilever, L’Oreal, Nestlé, and Coca-Cola.
In her early years, Mitchell was an executive at Ketchum, where she found herself immersed in launch of Miller Brewing’s first-ever Web destination and Motorola’s Star-Tac launch. Mitchell began in Honolulu with Hill & Knowlton, with responsibilities in the Asia Pacific region for clients Philip Morris, McDonald’s, and DeBeers.
Mitchell dubs her style, in PR and life, “unflappable.”