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The Young Turks
Challenge
The Young Turks, the largest online news show in the world, came to RLM in advance of their milestone announcement of 500 million YouTube views. Following a competitive pitch, TYT selected RLM to work with them to spread this exciting news, but before the announcement, Cenk Uygur, TYT’s host, was dropped into a media maelstrom when he left MSNBC.
Strategy and Tactics
Cenk had been advised by MSNBC to “tone down” his show, which had garnered exceptional ratings among key demographics. Rather than do so—or accept a lucrative offer of a reduced hosting role on the weekends—Cenk chose to walk away, to maintain his independence in a forum that is not, by definition, Corporate Media.
Cenk made the decision to leave MSNBC on the first day of TYT’s engagement with RLM. RLM immediately sprang into action to make sure that the fact surrounding his departure were clearly and accurately delivered, while also raising the visibility of the TYT brand, and positioning it for ongoing growth.
Results
In only a few brief weeks, RLM secured coverage in every relevant news outlet. Because this story had a decidedly liberal/progressive bias, placing the story in conservative outlets required a deft touch. Coverage to date includes:
Adweek
AlterNet
AOL TV
Baltimore Sun (2 stories)
BeliefNet
Big Journalism (4 stories)
Blogging Blues
Business Insider (2 stories)
Canada Free Press
CBS News What’s Trending with Shira Lazar
Citizen Radio
CNN Money
CNN Reliable Sources
Countdown with Keith Olbermann
Crooks & Liars
Daily Beast
Daily Kos
Daily Kos Community
Daily Mail (UK)
Deadline.com (3 stories)
Democracy Now
EURWeb
FireDogLake
Flick Filospher
FOX Nation (2 stories)
Gather News
Gawker
GigaOm
Gothamist
Greta Van Susteren/Fox News Insider
Ground Report
Hollywood Reporter (2 stories)
Hot Air
Huffington Post (8 stories)
HyperVocal
Jack & Jill Politics
Kansas City Star
KTTV-TV
Los Angeles Times
MediaBistro (4 stories)
Mediaite (10 stories)
MoFo Politics
MRC.TV
New American
New York Daily News
New York Magazine
New York Observer
New York Post (2 stories)
New York Times (2 stories)
Newsbusters (2 stories)
Newser
Newsmax
NewsOne
NewsTsar
OpEd News
Philadelphia Daily News
Politic365
Politico
Portfolio.com
Raw Replay
Reuters (2 stories)
RS Redstate
Russia Today (2 stories)
Salon (3 stories)
Sodahead News
St. Louis Post Dispatch
The American Prospect
The American Spectator
The Atlanta Post
The Atlantic
The Blaze
The Daily Beast
The Daily Caller (2 stories)
The Intel Hub
The Jeff & Mike Show
The Moderate Voice (2 stories)
The National Review
The People’s View
The Root (2 stories)
The Week
TowelRoad
Variety.com
VerumSerum
Weasel Zippers (3 stories)
Yahoo! News: The Cutline
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