Meet our mascot - Gumby

In the 1950s and 60s, Gumby—and Pokey, his trusty steed—were TV fixtures as they joyfully lived the adventures every kid dreams of… Read why Gumby matters.

RLM PR Newsletter

The RLM trendSpotting Report is an e-newsletter full of fascinating and useful information. To subscribe, just enter your e-mail below and confirm that you want to get on the list.

The Young Turks

Challenge

The Young Turks, the largest online news show in the world, came to RLM in advance of their milestone announcement of 500 million YouTube views. Following a competitive pitch, TYT selected RLM to work with them to spread this exciting news, but before the announcement, Cenk Uygur, TYT’s host, was dropped into a media maelstrom when he left MSNBC.

Strategy and Tactics

Cenk had been advised by MSNBC to “tone down” his show, which had garnered exceptional ratings among key demographics. Rather than do so—or accept a lucrative offer of a reduced hosting role on the weekends—Cenk chose to walk away, to maintain his independence in a forum that is not, by definition, Corporate Media.

Cenk made the decision to leave MSNBC on the first day of TYT’s engagement with RLM. RLM immediately sprang into action to make sure that the fact surrounding his departure were clearly and accurately delivered, while also raising the visibility of the TYT brand, and positioning it for ongoing growth.

Results

In only a few brief weeks, RLM secured coverage in every relevant news outlet. Because this story had a decidedly liberal/progressive bias, placing the story in conservative outlets required a deft touch. Coverage to date includes:

Adweek

AlterNet

AOL TV

Baltimore Sun (2 stories)

BeliefNet

Big Journalism (4 stories)

Blogging Blues

Business Insider (2 stories)

Canada Free Press

CBS News What’s Trending with Shira Lazar

Citizen Radio

CNN Money

CNN Reliable Sources

Countdown with Keith Olbermann

Crooks & Liars

Daily Beast

Daily Kos

Daily Kos Community

Daily Mail (UK)

Deadline.com (3 stories)

Democracy Now

EURWeb

FireDogLake

Flick Filospher

FOX Nation (2 stories)

Gather News

Gawker

GigaOm

Gothamist

Greta Van Susteren/Fox News Insider

Ground Report

Hollywood Reporter (2 stories)

Hot Air

Huffington Post (8 stories)

HyperVocal

Jack & Jill Politics

Kansas City Star

KTTV-TV

Los Angeles Times

MediaBistro (4 stories)

Mediaite (10 stories)

MoFo Politics

MRC.TV

New American

New York Daily News

New York Magazine

New York Observer

New York Post (2 stories)

New York Times (2 stories)

Newsbusters (2 stories)

Newser

Newsmax

NewsOne

NewsTsar

OpEd News

Philadelphia Daily News

Politic365

Politico

Portfolio.com

Raw Replay

Reuters (2 stories)

RS Redstate

Russia Today (2 stories)

Salon (3 stories)

Sodahead News

St. Louis Post Dispatch

The American Prospect

The American Spectator

The Atlanta Post

The Atlantic

The Blaze

The Daily Beast

The Daily Caller (2 stories)

The Intel Hub

The Jeff & Mike Show

The Moderate Voice (2 stories)

The National Review

The People’s View

The Root (2 stories)

The Week

TowelRoad

Variety.com

VerumSerum

Weasel Zippers (3 stories)

Yahoo! News: The Cutline

Zap2It