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October 5th, 2010

I’m Not Voting for You So Don’t Vote for Me

There’s a new bad pitch that’s taken over the Interwebs. It’s called “Vote for Me.”

Whether it is Vote for My Contest or Vote for My Panel, we are getting spammed in every direction. We’re tired of it in our feeds, our emails, and our message boxes. And while it’s a part of our social networking craze, it’s become nothing more than clutter.

Since self -promotion spamming generators like Pepsi Refresh and SxSW are committed to this kind of format through at least 2011, it’s time to voice our frustration. This kind of spamming cheapens the charity and the events, and it cheapens our relationships. It’s time for the popularity-based charity/vote for me craze to evolve into a more productive form of crowdsourcing.

If people want the votes, they need to focus on the people that care about their cause instead of shotgunning their social networks. How will this make society better? What kind of results do you anticipate? Or at least give us a pitch other than Vote for Me.

Panels, tell us: why should I see your content? What’s in it for me—and the rest of the crowd? Why is this going to be any better than the thousands of others that pass before our eyes online? Better let us know in 140 characters or less.

Just because people are social, doesn’t always mean they will support every contest or panel, even if it’s for a good friend. Quid pro quo. Show some value or no votes for you!

Geoff Livingston co-hosts, with RLM’s CEO Richard Laermer, The El Show on Tuesdays at 9AM ET. Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.

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