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January 17th, 2009

“It was just on the web site, not in print.”

I’ve heard the headline of this post from clients and colleagues in the past. You probably have too.

Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video.

The Online Media from RealWire on Vimeo.

New rules for new tools. Google’s ability to catalog and cache the interwebs means online clips gain value over time. Can you say the same about last week’s newspaper?

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