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Archive for June, 2009

June 30th, 2009

Death Be Not Pitch*

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Laermer has jury duty. So while he does his civic duty, we’re waiting to put a fine point on our point-counterpoint posts. In the meantime, I have to rant and wonder WTF some publicists are thinking when they pitch around celebrity death.If we’ve …

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June 26th, 2009

Michael Jackson’s Internet News Frenzy: History of Hypocrisy?

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Let’s be honest…the only person happy about Michael Jackson’s death was South Carolina’s Governor, Mark Sanford.As the world processes the loss of the King of Pop, many focus on related stories. Some PR folks for example have been proclaiming T…

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June 22nd, 2009

Hello Out There: Why Letters to the Editor Are Pure PR

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Dear Bad Pitch Participant:You have to remember that all democracy truly guarantees us is death, taxes and (says Mark Twain) good ole Letter to the Editor. The latter is one of the most effective ways to get coverage in your favorite newspaper or magaz…

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June 17th, 2009

Summer, Baby, Is Coverage Time: Tips for Real PR

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Some are saying this is going to be a non-news summer. Hard news seems to only happen when it’s about the economy—and that’s even dimming some. That leaves a lot of domestic space to occupy! More space means plenty of opportunities for coverage i…

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June 16th, 2009

Top 4 Ways Twitter Can Improve Your Pitches

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A little bird tells me that Twitter can reinforce habits that, in turn, can improve our media relations efforts. 1)Brevity. More effective writing translates into a lower word count. Hey, even this post was going to be a top 5 list. 140 characters forc…

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June 14th, 2009

EXCLUSIVE INTERVIEW ON SOCIAL MEDIA OFFERED BY ONE WHO KNOWS NOTHING ABOUT EITHER

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Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. Recently, a bad PR person personally emailed me a release that was written in a way that made me believe that she thinks her client is on many levels just a d…

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June 8th, 2009

What Are We– Meeting Planners?

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It is unavoidable. No matter who your client is, or what demographic they are a part of — old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during…

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June 3rd, 2009

The Spray and Pray Pitch

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Spray and Pray, Dialing for Dollars. Both are mass pitch approaches that show more desperation than strategy. We’ve seen the unfortunate results of these approaches when a Jewish Mommy Blogger is invited to attend an event during Passover or a vegan …

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June 3rd, 2009

The Pitch That Cried Wolf

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There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or th…

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June 1st, 2009

Exclusive Bad Pitch News: The HARO Rip-Off

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Harvesting is a joyous thing for the great plains of the Midwest, and cause for a great celebration in Israel. Harvesting, though, is simply a no-go in the Social Media whirl… Before our eyes today, PR and its brothers are seeing a naked attempt at h…

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