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Archive for May, 2009

May 16th, 2009

“Hey Baby” Pitch

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♪ “With a stranger in my face who says he knows my mom / And went to my high school” ♫ If “familiarity breeds contempt” then feigned familiarity breeds snark and this post.* This pitch was sent via email marketing software (strike one) and …

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May 13th, 2009

EMAIL: The Very Subject of It All

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Can you tell that lately I’ve become obsessed by the topic of email? Because it occurred to me no one ever taught us how to do it — we just started sending.En masse, the media and other influencers have, at best, come to accept email as their prefe…

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May 11th, 2009

The New Bad Email Pitch

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Every day all of us get bad emails and I think I get more than most because I do a lot of things “for a living.” At time I just shake my head so hard it hurts. O’Keeffe & Company is celebrating its 12th anniversary and sending “reminder notes” to somet…

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May 9th, 2009

The Need To Procure a Real Spokesman: PR’s Struggle With Street Cred

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My Dad once told me the real problem with the world is that everyone thinks they’re right. And he’s right. That’s why everyone can’t be a PR spokesman. If the “wrong” type of person is speaking or one who can’t be bothered to learn the correct way to c…

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May 8th, 2009

Out, Out Damn Emotion: Had Shakespeare Written Emails…

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The world needs a better alert icon to put on emails to reporters. Something more specific than Outlook’s burnt orange exclamation point image indicating an email of high importance. Those exclamation point emails usually come from spammers and deal wi…

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May 7th, 2009

Who Gives A Hit?

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They called you directly — so that is not like you did anything!We better get the credit for that!Man, can you believe it? They bypassed us and just called our client.These scenarios are ridiculous at best, but they happen all too often in PR. They a…

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May 5th, 2009

Good Pitch Tuesday: Customer Proof is in Preparing the Pudding!

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You know this, but often forget, but when a journalist is writing about a service or product they seek firsthand accounts from customers because stories that feature a testimonial are far more engaging and add credibility to the feature. Unfortunately,…

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May 5th, 2009

Planning an Event? Scrub the Date.

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Lest you think we only highlight others foibles…I submit the following hard-earned public relations lesson.From the “learn from your mistakes” files, flash back with me about 10 years…—insert squiggly lines and harp music here—We were planning …

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May 3rd, 2009

Weekend Rant: Bye, PR Weak

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[a special cross-linkage with my Trendspotting: 2011 Blog]I’m a guy who thinks “new media” and “old media” aren’t much different anymore. Sorry, Martha, but you either people want to read you or people don’t. So the news that PR Week is g…

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May 3rd, 2009

Ugly Betty Confidential

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Laermer’s been on a posting spree with some great content. For this I’m equal parts thankful and jealous, but bad pitches continue to sprout like weeds on a new spring lawn. So here’s a dandelion Bob LeDrew, PR blogger at Flacklife, yanked for us…

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