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It’s no coincidence that some companies and products receive constant media coverage, while others never see the light of day. While a solid, innovative product has a lot to do with the coverage a company or product receives, there are other crucial …
The Long Tail by Chris Anderson has been the rage for a while. It’s actually a fad. I keep hearing from people who want to “reach the long tail.” Some big journalist types—those who have not read the book—seem to be under the misguided impres…
This bad pitch comes from a mobile service provider’s agency. In their defense, mobile service providers are a lot like IT staff. No one EVER calls IT to tell them everything’s working perfectly. We just bark or whine at IT when things go wrong.And…
We’re a firm believer that it’s the techniques not the tools that cause PR spam. It’s one of the reasons Richard Laermer will be speaking at the 2009 Vocus Users Conference on the morning of June 5th in Washington, D.C.If you’re attending the e…
A deep recession calls for ingenious job hunting methods. Suddenly, Twitter, Facebook, Linked-In, Plurk, and the like are viable job search tools. Social media — while hardly perfect — is actually proving to be a useful tool as the long-awaited year …
Proof that well-written, creative content can carry the day, a BusinessWeek reporter sent us this pitch from Alphadog PR.
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Subject: Party Like a 5 Year Old!
Try to keep your fingers out of the birthday cake and stop asking us “why?”
Mark Your Ca…
“You have reached the voicemail of…. I am out of the office until…” How often have you gotten voicemail when you’ve called a friend, your client, a reporter [your mother!]? At that crucial moment, the important question: Should you leave a…
As media relations professionals, we pitch all the time. We sell ourselves…to sell the story built to deliver the messages my client needs his target audience to hear. Similar to say, mm, dating. More analogous than you might think. You need a bit of…
We get a lot of questions and feedback wondering what the best channel is for delivering a pitch.And while we enjoy channels as much as the next snarky blog editor, we’d like to remind everyone that the medium is not the message if the message is cra…
Reporters are notoriously cynical, and to be honest, if you had their job you would be, too. So you need to be one step (or ten) ahead of them. Play “devil’s advocate.” What are the first questions you’re going to get? What are the questions th…