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Archive for May, 2009

May 31st, 2009

Making of a Media Darling: A Simple How To

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It’s no coincidence that some companies and products receive constant media coverage, while others never see the light of day. While a solid, innovative product has a lot to do with the coverage a company or product receives, there are other crucial …

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May 28th, 2009

What Just Happened To The Long Tail?

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The Long Tail by Chris Anderson has been the rage for a while. It’s actually a fad. I keep hearing from people who want to “reach the long tail.” Some big journalist types—those who have not read the book—seem to be under the misguided impres…

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May 26th, 2009

T-Mobile’s “Can You Spam Me Now?” Pitch

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This bad pitch comes from a mobile service provider’s agency. In their defense, mobile service providers are a lot like IT staff. No one EVER calls IT to tell them everything’s working perfectly. We just bark or whine at IT when things go wrong.And…

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May 26th, 2009

Bad Pitch Gets Vocal at Vocus Customer Event

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We’re a firm believer that it’s the techniques not the tools that cause PR spam. It’s one of the reasons Richard Laermer will be speaking at the 2009 Vocus Users Conference on the morning of June 5th in Washington, D.C.If you’re attending the e…

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May 24th, 2009

Talk on “Pragmatic Notoriety” [The Real Fame]

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A deep recession calls for ingenious job hunting methods. Suddenly, Twitter, Facebook, Linked-In, Plurk, and the like are viable job search tools. Social media — while hardly perfect — is actually proving to be a useful tool as the long-awaited year …

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May 22nd, 2009

BusinessWeek Sends a Good Pitch

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Proof that well-written, creative content can carry the day, a BusinessWeek reporter sent us this pitch from Alphadog PR.

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Subject: Party Like a 5 Year Old!

Try to keep your fingers out of the birthday cake and stop asking us “why?”
Mark Your Ca…

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May 20th, 2009

Tag, You’re It: Answer your phone now!

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“You have reached the voicemail of…. I am out of the office until…” How often have you gotten voicemail when you’ve called a friend, your client, a reporter [your mother!]? At that crucial moment, the important question: Should you leave a…

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May 19th, 2009

Is it Dating – or Pitching?

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As media relations professionals, we pitch all the time. We sell ourselves…to sell the story built to deliver the messages my client needs his target audience to hear. Similar to say, mm, dating. More analogous than you might think. You need a bit of…

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May 18th, 2009

Social Media Disease

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We get a lot of questions and feedback wondering what the best channel is for delivering a pitch.And while we enjoy channels as much as the next snarky blog editor, we’d like to remind everyone that the medium is not the message if the message is cra…

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May 17th, 2009

Answers To Questions from the Press: Simple, Easy, Done

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Reporters are notoriously cynical, and to be honest, if you had their job you would be, too. So you need to be one step (or ten) ahead of them. Play “devil’s advocate.” What are the first questions you’re going to get? What are the questions th…

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