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Archive for April, 2009

April 30th, 2009

Talking The Glitzy Talk: Making News Into News When Nothing’s Clicking

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Whatever happened to reality?Reality is the name we give to silly TV shows and sometimes to novelty Web sites where someone is seen acting silly. Yet there is another, actual reality that PR pros must take a hard look at when they pitch a story that no…

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April 28th, 2009

If You Are A Communications Professional This Question Arises: Are You Genuine?

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I used to think that Public Relations was a scam. I’m just being honest, here. I’m willing to bet that many of my friends still think that PR is basically smoke and mirrors.Who can blame me? There are a lot of stereotypes regarding PR professionals…

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April 24th, 2009

Defending The Cozy Media Relationship

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Rumblings in places like the WSJ and on popular sites, blogs and push newsletters are sounding the alarms about “comfortable relationships” between media relations pros and the media. As the stories go, PR people and journalists cut deals for acces…

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April 23rd, 2009

MTV Editor Gets a (Bad) “Pitch in a Box”

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“I think that I shall never see, a media kit that doesn’t kill a tree.”With apologies to Joyce Kilmer, we were gearing down from Earth Day festivities when Tamar, a senior editor of MTV.com and the managing editor of the MTV Buzzworthy blog, drop…

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April 22nd, 2009

The Other Day…

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Several of us at RLM were talking about how important it is to be email centric. So we made up some rules. Enjoy. Pass along. Viral-it-out!1. Be concise and to the point. Do not make an email longer than it needs to be. Remember that reading an email i…

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April 19th, 2009

The Bad Casual Pitch: What You *Never* Want To Be Caught Doing

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PR people can be really bad at their jobs. That’s the simple truth. But sometimes they are so horrible that they make us all look bad. At BPB we get a lot of crapitches (my word) sent for our edification and bewilderment. I was fairly taken aback, ho…

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April 17th, 2009

Debate about What Works: The End of “Friendship PR”

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Lately I’ve realized that “PR for the sake of PR” is not really necessary nor a good idea in this crazed era. I think it’s time for good work to be measured against honest business objectives. What that means, then, is 2009 PR realities trump p…

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April 16th, 2009

Don’t pitch. Participate.

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A few Twitter folk recently discussed how to pitch the media using social media.The seemingly Zen answer is to pitch them by not pitching them at all–participation is key.Huh?Inevitably, and understandably, someone starts to whine when you start talki…

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April 12th, 2009

Could It Be? Is PR Becoming Unnecessary?

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During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren’t as necessary as we were to the corporate culture. In years past, the “science” of our industry was seen as a sham that we could put over …

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April 10th, 2009

Savvy & Energetic: Keys to Real PR

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“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. It is informal, yet incredibly useful. It is p…

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