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Are your email messages news or nuisance? Now that so many people are struggling to manage a daily stream of everything, you need to be sensitive to anything that could inconvenience them or cause them extra work. Here are some tips from PR people abou…
Always be gutsy. Yes, “always” doing anything is hard to imagine, but dealing with press people is a game, and it’s a two-way street that never ends. Be out there with your heart in it, don’t take no or maybe for an answer, show glamorous passi…
It’s a brand new world for PR people – each day, everything changes for us – and since we’re doing so much learning on the job we must have people we can count on to do the talking after we arrange it. What I mean is because of all the newness …