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September 16th, 2008

This is NOT a Pitch

A news release is not a pitch. Well, neither is this intro I just received.

Dear Mr. Kevin Dugan,
Please consider the press release below for publication in an upcoming issue, either on-line or in print.

Please let me know if you have any questions. Thanks in advance for your consideration.

Some things evidently are worth repeating as we’ve talked about the need for pitches before.

A pitch should show that you’ve had even the slightest exposure to the outlet and you must also tell the media contact why your news is relevant to them. The above note fails miserably at both.

Would you send a resume to someone without a cover letter? If you did it would come off ham-fisted and it would confuse the recipient.

So extend the same service to the media if you are sending them a news release. Pitch letters and news releases “go together like peas and carrots.”

tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog

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